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The VIROSH Takeover: Inside the ₹1,677 Crore Energy of the Deverakonda-Mandanna Wedding

Townhall Times, New Delhi

Reporter: Bhavika Kalra

By: Entertainment & Lifestyle Bureau | Udaipur

Tuesday, February 24, 2026

The silence from the Vijay and Rashmika camps for the last eight years has finally broken into a roar of celebration. This morning, the ITC Mementos Ekaaya—a sprawling luxury estate nestled in the Aravallis—became the most exclusive patch of land in India.

Forget the rumors; here is the day-one reality of the most anticipated union of 2026.

1. The ‘Secret’ Arrival & The Suit-Up

Yesterday, Monday, February 23, the couple was spotted at Hyderabad airport. They weren’t in casuals; they were in power suits—Vijay in a leather jacket and black trousers, Rashmika in a chic grey blazer.

  • The Touchdown: They landed in Udaipur yesterday afternoon and headed straight to the resort, which is 25 km away from the main city to avoid the paparazzi.

  • The “VIROSH” Branding: In a move that won over their entire fandom, the couple officially named their big day “The Wedding of VIROSH” in a social media note on Sunday, honoring the moniker fans gave them during Geetha Govindam and Dear Comrade.

2. Today’s Agenda: The Mehendi & The Pool Party

As of today, Tuesday, February 24, the “private family dinner” phase is over. The real festivities have kicked off.

  • The Pool Party: Vijay was spotted earlier today playing pool volleyball with friends including his brother, Anand Deverakonda. The vibe is “relaxed luxury”—think sun-drenched pool decks and specialized coconut water hospitality for the guests.

  • The Mehendi Ceremony: Taking place this afternoon, the theme is reportedly “Traditional Earthy.” Rashmika has insisted on South Indian culinary roots, with meals being served on banana leaves to guests like filmmaker Tharun Bhascker and actor Eesha Rebba, who arrived this morning.

3. The Venue: ITC Mementos Ekaaya

This isn’t just a hotel; it’s a 117-villa fortress built across a hill.

  • The Privacy Hack: The couple has roped in an international security agency. There is a strict “no-phone” policy for the main ceremonies.

  • The Price Tag: A suite here costs nearly ₹72,000 per night, with the presidential villa hitting nearly ₹1 lakh. The secluded nature of the property, with its own river and lake, ensures that no telephoto lens from the Aravallis can catch a glimpse of the bride.

4. The Timeline: The Road to Feb 26

Date Event Vibe
Feb 24 (Today) Mehendi Intimate, traditional, and heavy on South Indian delicacies.
Feb 25 (Tomorrow) Haldi & Sangeet Daytime floral rituals followed by a high-energy dance night.
Feb 26 (Thursday) The Main Wedding South Indian rituals meets Royal Rajasthani aesthetics.
March 4 Hyderabad Reception The “Industry Night” for the wider film fraternity.

The Verdict: Why This Wedding Hits Different

Unlike most celebrity weddings that feel like a brand deal, the Deverakonda-Mandanna union feels like the closing chapter of an eight-year-old novel. They survived the “just friends” era, the career dips, and the intense scrutiny. By calling it “VIROSH,” they’ve effectively invited their fans into the inner circle.

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